Locally designed with the hometown in mind

Step into any Big River Running location and you will see a plethora of great technical running apparel. While this gear is great to wear while on the run or working out, what do runners wear when they are not running? Big River owner, Matt Helbig challenged the staff to create just that: fun, running themed lifestyle t-shirts with a local flavor.

We are proud to be the local, independent running retailer in St. Louis and we love living, running and working in St. Louis. The staff got on board quickly and flooded the inboxes of the judges with a wide range of design ideas. Needless to say there were many hours spent deliberating and many good designs had to be put on the back-burner for now (but you may see them in the future!).

Designs range from the St. Louis flag proudly emblazoned across the chest of a red t-shirt (think Cardinals games!) to even poking fun at runners’ lifestyles with the unique and cheeky “Running Nerd” design. None of the shirts speak more true to who we are and what we do than the simply put “St. Louis is for Runners”.

Stop in today to see the homegrown designs and maybe meet a few of the designers as well!